2011 Classic Adds Closest to the Pin for Charity

For immediate release

 CVS CAREMARK CHARITY CLASSIC GOLF TOURNAMENT

INTRODUCES NEW ELEMENTS TO TOURNAMENT PLAY

Top Two Teams From The Charity Classic’s Pepsi Pro-Am to Compete on the Big Stage  

Closest To the Pin Contest Benefits Charities

 

WOONSOCKET, Rhode Island (May 9, 2011) – Did you ever dream of playing among the pros in a professional golf tournament?  For two lucky amateur teams competing in the 2011 CVS Caremark Charity Classic Pepsi Pro-Am on Sunday, June 19 their dreams are about to come true. 

CVS Caremark Charity Classic officials today announced several tournament enhancements designed to bring added excitement for fans as well as generate more funds for the tournament’s benefiting charities.

Among the new additions is the introduction of the Pepsi Max Shootout during which the first-place team from both the Pepsi Pro-Am morning and afternoon rounds compete in a playoff on Monday, June 20th.  The one-day Pepsi Max Shootout will take place during regular, professional tournament play.  A once-in-a-lifetime opportunity, the two, four-person amateur teams will be woven into the professional’s tee-off rotation on Monday for this “tournament within a tournament.”   

 

Closet To The Pin

Another exciting new feature this year is the addition of a closest to the pin contest – with a charitable twist.  Each of the 20 professionals on the roster for the 2011 CVS Caremark Charity Classic will be paired with one of the tournament’s charity partners.  Each day, the golfer whose tee shot lands closest to the pin on the 17th hole wins $25,000 for the charity for which they are playing. Fans can root for their favorite charity by cheering on the golfers. 

“We are continually looking for fresh and engaging ways to enhance the tournament and raise more money for charity,” said Eileen Howard Boone, Tournament Chairwoman, CVS Caremark Charity Classic.  “We think fans will really enjoy these new additions, especially the amateurs who get to walk the fairways with the pros on Monday.” 

 

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CVS Caremark Charity Classic – Page Two

Intimate Tournament Setting

The CVS Caremark Charity Classic uniquely offers sports enthusiasts the chance to enjoy world-class golf in a relaxed atmosphere while helping to support hundreds of New England area charities.  Tournament week begins with the Pepsi Pro-Am on Sunday, June 19 followed by the two-day tournament on Monday, June 20-Tuesday, June, 21 at the Rhode Island Country Club. 

Tickets for the 2011 CVS Caremark Charity Classic are now on sale.  A three-day pass is $60.  Single, good-any-day tickets are $25.  Children 17 and under are free with a ticketed adult.  The tournament also offers tickets to the Robert Mondavi Private Selection Wine Pavilion.  Open to attendees ages 21 or older, the Wine Pavilion is located between the 15th and 16th fairways along Narragansett Bay and offers daily food and wine pairings from Fleming’s Prime Steakhouse and award-winning Robert Mondavi Clos Du Bois and Blackstone wines.  Offering spectacular, close-up views of tournament play, tickets to the pavilion tent are $50 per day.  To purchase tickets call

866-CVS-9441 or visit cvscharityclassic.com for a mail-in application. 

Beginning May 15th, tickets for the CVS Caremark Charity Classic will be available through a special offer at CVS/pharmacy stores in Rhode Island as well as select CVS/pharmacy locations in Southeastern Massachusetts.  Further details about the ticket offer will be announced soon.

Mobile Golf Club

Join the CVS Caremark Charity Classic VIP Mobile Golf Club to be in the know about all things Charity Classic.  Members receive updates and real-time tournament news as well as special offers.   To sign-up for the new mobile initiative, fans can text the key word CVSGOLF to 97063. 

About the CVS Caremark Charity Classic

The CVS Caremark Charity Classic is Rhode Island’s largest charitable sporting event and hosts some of the best PGA and LPGA professional golfers in the world.  During the last 13 years, the CVS Caremark Charity Classic has raised $14 million for charities around the region, providing vital funding for a variety of critical programs serving children, families and people in transition throughout Southeastern New England.  For more information, visit cvscharityclassic.com.

About CVS Caremark

CVS Caremark is the largest pharmacy health care provider in the United States. Through our integrated offerings across the entire spectrum of pharmacy care, we are uniquely positioned to provide greater access to engage plan members in behaviors that improve their health, and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country's largest pharmacy benefits managers (PBMs), we provide access to a network of more than 64,000 pharmacies, including over 7,100 CVS/pharmacy(R) stores that provide unparalleled service and capabilities. Our clinical expertise includes one of the industry's most comprehensive disease management programs. General information about CVS Caremark is available through the Company's website at http://info.cvscaremark.com/.

 

CONTACT:              

Patti O’Donnell 

773/680-4701

patti.o’donnell@peterjacobsensports.com

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